Our Story

Our Story

Designed in Canada.
Made for good living.

Each step towards sustainability is an opportunity to better ourselves. We believe that when we all act on our promises, we can live in a cleaner, healthier and more mindful world where human progress is in harmony with the planet.

Sustainable practices

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Design philosophy

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Factories

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How it all started

Back in February of 2012, long-time friends Hicham and Ethan, alongside a small group of passionate creatives launched Frank And Oak in what was originally a kitchen. From that humble space, they solidified the foundations of our brand. Frank And Oak has never stopped growing since, both as a company and as a team. Though some argue that one should always look to the future, reflecting on our past has helped us strengthen our vision and ethics. The devastating impact of climate change has made us conscious that we all have an active role to play in our collective future. Today, we are more than ever committed to fighting for our planet and will continue to set an example as best we can by offering better sustainable products.

The Frank And Oak team

Our values

While style is an expression of the individual, the common necessities of daily Canadian living shapes our relationship with style in significant ways. We design products that are made to last with the highest standards to keep up with our demanding lifestyles, while ensuring minimal impact on the planet we love.

Sustainability

Sustainability

We strive to adopt ethical business practices across the company in order to minimize our environmental impact and preserve the future of our planet.

Transparency

Transparency

We think it’s important to make information, reflections and decisions available to all.

Functionality

Functionality

By designing with purpose, we create innovative products that have a lighter footprint and an increased life span.

Our sustainability goals

There is no time left to ignore climate change. The more carbon we let out into the atmosphere, the faster our planet warms up. That’s why we’ve committed to selecting better materials, better factories and better shipping methods to maximize the reduction of our carbon emissions. Here’s what’s planned for 2022:

Removing virgin plastic from our supply chain

Cut all virgin plastic out of our supply chain by using only recycled polyester bags, removing excess shipment packaging and maximizing our recycled raw materials.

Removing virgin polyester from our supply chain

Aim to use 100% recycled polyester fibres in all of our fabrics.

Implementing more carbon offset Programs

Increase our collaboration with local and international partners focused on reforestation to reduce and offset our carbon emissions.

Raising our use of renewable energies

Increase our usage of renewable energies across our headquarters, warehouse and new stores.

Encouraging zero waste inside and out

Continue to reinforce our zero-waste policy within the company by supplying reusable materials and increasing company initiatives.

Our actions

Mighty oaks from little acorns grow

It only takes one tiny spark to turn a meaningful idea into an impactful pursuit. Today, we are a group of 300 people from over 20 different countries. Sharing our optimism and embodying our values is our job, but it is also a reflection of our true selves. We stand together on what’s important. Here are a few throwbacks to some of our achievements:

A plog against trash

A plog against trash

50 people — 2 hours
661 pounds of trash and recycling
62 bags — 1 clean neighbourhood

With the help of our friends at Earth Day Canada, we organized an eye-opening plog that resulted in 661 pounds and 62 bags of plastic and trash.

Keep plastic out of our oceans

Keep plastic out of our oceans

Our Frank And Oak squad joined forces in our hometown with our friends at WWF-Canada and Oceanwise for the clean-up of the Promenade-Bellerive Park shoreline.

Shop with purpose

Shop with purpose

In partnership with One Tree Planted, we planted a tree in the Amazon for every purchase made during Black Friday and Cyber Monday.

Our offices have been designed to leave no trace

Our offices have been designed to leave no trace

Our food supplies increasingly rely on fair trade and local suppliers, and our furniture is either locally made, repurposed or second hand. Our new triage system ensures that the maximum amount of waste generated by our team is either recycled or composted.

Sustainable practices

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Design philosophy

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Factories

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Fabrics

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