This subscription box makes supporting Canadian fashion easy as Eh-B-C
The Handbook / Style-plan / The best online clothing site for women in Canada

The best online clothing site for women in Canada

This subscription box makes supporting Canadian fashion easy as Eh-B-C


Did you know Frank and Oak is a Canadian company? Since being founded in Montreal in 2012, we have considered it our civic duty to help our fellow citizens dress better. Why? Because we get it — our home and native land is vast and even going to the mall can be a headache. Style Plan, our monthly style subscription box, makes getting the best styles and shopping Canadian easier than ever.


Canadian fashion to us doesn’t mean maple leaves, wildlife, and flannel. Frankly, it has never been cooler to be from the North. To us, Canadian fashion is about stylish clothing that’s designed here with homegrown values woven into its very fabric. Also, you can shop our monthly clothing subscription box in Canadian dollars (CAD) without worrying about annoying currency conversions or duties.


Curious about how Style Plan is a made-in-Canada shopping solution? Keep reading to see how it is the easiest way to shop Canadian — stylishly, simply, and sustainably.




1. Canadian value(s)



Style Plan is more than just great value (spoiler: get up to 20% off every order). Each box is packed with Canadian values like sustainability, inclusion, and diversity. We believe in stylish clothes with substance, and ethical sourcing and practices throughout our supply chain — like hydro-less denim, organic-grown cotton, and recycled fibres and packaging.


Our team also comes from over 20 countries and speaks at least eight different languages, because we know our multicultural quilt makes us that much richer. Like most Canadians, we are also fiercely democratic — that’s why Style Plan is a monthly clothing subscription box that gives you the final choice on items. Only pay for and keep what you love, and return the rest. No questions asked.



2. Yes to fast, free shipping — no to duties



Whether it’s for political or practical reasons, shopping Canadian is just better. For starters, your monthly clothing subscription box is guaranteed to arrive in days instead of weeks. Plus, we live in the actual land of the free — free shipping and returns, that is. All without additional duties or taxes to stress about.


Think of Style Plan as the ‘shop local’ of subscription boxes. All transactions are in Canadian dollars, so you never have to worry about conversion rates. Just pay what you see on the site and give yourself a pat on the back for supporting a Canadian company.




3. Designed in Montreal, made for Canada




Every piece of Frank and Oak clothing is designed at our HQ in Montreal’s Mile End neighbourhood, the beating heart of the city’s creative community. Then, we ethically source the highest-quality materials and socially responsible manufacturers to ensure every piece has the durability to last, without impacting the longevity of our planet. We are creating a new kind of Canadian fashion — with a minimalist aesthetic and maximum values.



4. Canadian fashion is bringing its ‘Eh’ game




When most people think of Canada, they picture nature and the cold. We are nurturing an image of cool, creative folk with internationally appreciated style. Style Plan makes it easy to get your hands on the homegrown hype, monthly.


Maybe it’s our swarthy prime minister. Maybe its a certain rapper from the 6ix. Maybe it’s the style reinvention of Celine Dion. (Okay, probably not that one.) Either way, it has never been more fashionable to be Canadian — and Frank and Oak is one of the brands that has people talking.




What is Style Plan?





Our stylists pick out what you need based on your personal style.


Members pricing

Save up to 20% on every order with free shipping and returns.



Try on from the comfort of your home. Keep only what you love.



How Style Plan works




1. Fill out a short style survey

Let us know your size, style and budget preferences and we’ll take it from there.


2. Style box preview

We show you a preview of what’s inside your box before we ship. From there you can confirm, customize or skip the month. Shipping is always free.


3. Try on at home risk-free

Try on everything at home and only keep what you love with free returns. Need a break? No problem. Skip a month or cancel anytime.



Our Purpose

Designed in Canada. Made for good living. We’re dedicated to providing you with purposefully designed products, made ethically and sustainably.