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Frank And Oak IRL: Our local, sustainable store philosophy
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Frank And Oak stores

Frank And Oak IRL: Our local, sustainable store philosophy

Words— Frank And Oak staff

We're very excited to announce the opening of our Frank And Oak Toronto Eaton Centre retail location in the heart of the city (also one of North America's busiest shopping areas). 


Those who have followed us since the beginning might remember that we were once a simple online store. No brick. No mortar. In fact, when we opened our first store on the ground floor of our Montreal HQ building, there was quite a bit of internal debate. Is this right for us? Will it fundamentally change who we are? Well, we went ahead with it and it did change who we were – but for the better.


Online shopping is great, but when you can be welcomed into a physical space and interact with the clothes, ask the staff for their advice, and try everything on – you can't really b All the media talk about retail being over is just that – talk. The fact is that traditional retail is over. Stores that do nothing more than display products with indifferent or pushy staff that offer you nothing is over. We're doing it differently. 



With Toronto Eaton Centre and our other newly opened (and refreshed) retail spaces, we've taken the time to outfit our stores in a way that expresses what we're about and who we are.  


Here are just a few ways we're going about it. 



Built sustainably




Our stores are built as conscientiously as possible with recycled materials and minimal waste. When it comes to updated and renovating existing stores, the designers choose to make as few modifications as possible to the existing space, reusing what they can. In addition, we've incorporated eco-friendly plastic fixtures from Quebec-based company Polyalto.



Keeping it Canada




We partner with Canadian artisans in the construction of all of our stores because we’re big fans of small business.


  • Mobilier de Gaspé – local makers of modern furniture using quality local wood. They also partner with EDEN Canada, an NGO that that helps Mobilier de Gaspé remain a carbon-neutral company through tree planting.
  • Gus* Modern - Toronto-based furniture company inspired by simple forms and honest materials that mix the elegant with the industrial. 
  • Élément de Base - design-forward, contemporary furniture with a focus on natural materials and pieces that are renewable, transformable, and updatable.
  • d'Arms Luminaires - Launched in Montreal in 2016 by Alexandre Joncas and Gildas Le Bars, d'Arms offers minimalistic lighting design and prioritizes the use of local suppliers They offer modern and minimalistic design through clear and simple lines. D’Armes ensures impeccable quality by favouring local suppliers and ethical materials.



Good neighbours




Community is important to us. Every one of our stores is uniquely conceived with each neighbourhood in mind. In addition to being mindful of the neighbourhood, we've filled our stores with friendly staff who are always there to help. You'll also find community partners like Café Névé, Jimmy's Coffee, Monthly Barber and Garrison's Barber in select stores.


    Our purpose

    We're determined to do our part for the planet. This means big changes in the way we make products with major steps towards sustainability.