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Circular denim™ designed to be easily recycled. The Hugo features a modern skinny fit, regular rise, and full-length legs. Fitted through the hips. Skinny from thigh to leg opening. Crafted with conscious materials, salvaged fibres, and mindful production methods without compromising comfort and durability. Manufactured using an innovative Hydro-less process that saves up to 95% more water than traditional methods. Rivetless to facilitate recycling. Metal shank with eco-metal plating. Recycled paper patch at the back. Contrast top stitching. Inseam: 32''.

Good denim

Our entire denim collection is responsible and designed to be easily recycled. Made with conscious material and production methods, our denim uses 79% less energy, 50% fewer chemicals, and 95% less water to produce than traditional manufacturing techniques.

Circular Denim™

Our Circular Denim™ collection is made of re-spun post-consumer waste, which diverts considerable waste from landfills. Worn-out jeans are collected and shredded before being re-spun into new materials.


The production of Hydro-less denim uses up to 95% less water, 50% fewer chemicals, and 79% less energy than standard methods.


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