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Mindfully-sourced fabrics and materials

Clothes can only make a statement when they are made from mindfully-sourced fabrics and materials. We set the standards high for our products to ensure durability, functionality and style without compromising the planet.

See the fabrics we use below.

Responsible denim lab

Building better denim means following sustainable practices every step of the way, from seed to harvest to manufacturing.



Grown without pesticides, hemp consumes 50% less water than cotton, is antimicrobial, and naturally blocks UV rays.


Kapok is 5 times lighter than cotton, thermal resistant, and its production consumes far less water than cotton.


Biodegradable high-tech fibres made from renewable raw materials found in seaweed and natural cellulose.

Recycled Cotton

Recycled industrial cotton sourced from discarded scraps.

Post-Consumer Recycled Cotton

Post-consumer recycled cotton sourced from discarded cotton garments and scraps.

Recycled Polyester

Made with recycled polyester sourced from discarded plastic bottles.

Recycled Nylon

Nylon made from recycled textile waste.

Recycled Wool

Wool made from recycled textile waste.

Non-Mulesed Merino Wool

Made from naturally sweat-wicking, breathable, odour-resistant (cruelty-free) Merino wool.

Yak Wool

Ethically sourced, naturally-dyed fibres from Himalayan yak. Yak is as soft as cashmere and warmer than Merino wool.


LENZING™ ECOVERO™ Viscose fibers are derived from sustainable wood and pulp and generate 50% lower emissions than generic Viscose.


Quality yarn made from recycled polyester and oyster shell composites.

Post Consumer Recycled Paper

Using post-consumer recycled paper helps eliminate the need for harvesting more virgin materials, diverts waste from the landfill, and creates demand for used paper, thereby closing the recycling loop.

Sugarcane Paper

Biodegradable paper made from bagasse, the fibrous residue that remains after sugarcane is crushed.

Global Organic Textile Standard (GOTS)

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, backed up by independent certification of the entire textile supply chain.

Eco-Dyes- Aniline-Free

An innovative process that creates clean indigo dye without aniline impurities.

Garment care


The elevated luxury of a premium fabric without worrying about trips to the dry cleaner.

Machine-Washable Merino

Experience the softness of merino without worrying about trips to the dry cleaner.

Be Gentle With Me

This garment is made of fine materials that are delicate, so take special care.

Guppyfriend Washing Bag

The patented solution for filtering out the tiniest microfibers released from textiles during washing

Who we are


Sustainable practices


Design philosophy



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