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Our Story

Designed in Canada.
Inspire Better Living.

We believe in considering the impact of the choices we make every day and view those choices as an opportunity to better ourselves. Our purpose is to Inspire a Better way of Living by creating conscious products that last through time. By marrying innovation with eco-friendly processes, we strive to help shape a cleaner, healthier, and more mindful world where human progress is in harmony with the planet's well-being.

Who we are

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Sustainable Practices

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Design Philosophy

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Fabrics

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How it all started

Frank And Oak was founded in Montreal in 2012, with a mission to create an apparel brand that would speak to a new generation of creatives and entrepreneurs.

What once started as a favourite in Montreal’s Mile End quickly blossomed into one of Canada’s leading lifestyle brands and digital retailers.

A certified B Corp, Frank And Oak is now a leader in sustainable fashion and using innovative fabrics from nature to make products that are thoughtfully designed to help you live better, enjoy more, and feel good in everything you wear.

The Frank And Oak team

Our values

Act with purpose

We design durable products that blend timeless style with functional features that help lay the foundation for better living.

Create communities

We bring together a community of passionate and diverse individuals who want to be part of something bigger.

Inspire innovation

We are a forward-thinking brand that delivers cutting-edge products to fit our customers' modern and evolving lifestyles.

Be authentic

We are driven by passion, not ego. We recognize and celebrate our individuality, strengths, and even weaknesses, but remain humble and open to continuous improvement.

2022 goal report

By adopting circularity and innovation as our design philosophy, we strive to help shape a better, more mindful world where human progress is in harmony with the planet’s well-being. In 2019, we unveiled a series of ambitious goals to be achieved by 2022. After 3 years of work, reflection, and challenges, and in line with our pledge for transparency, here is the progress we’ve accomplished so far.

78%

of our assortment is responsible.

78% of our products either contain certified low-impact, cruelty-free, organic, biodegradable, or recycled fibres.

100%

of our denim collection is designed to be circular.

This means all our jeans are designed to be easily recycled, made using conscious materials and mindful production methods. 55% of our denim assortment is composed of recycled materials originating from salvaged fibres.

Less than 13%

of our products feature virgin polyester.

Our use of virgin polyester has decreased by 22% since 2019, with recycled polyester increasing by 43%. Polyester is mainly featured in our outerwear collection to guarantee lasting performance and durability.

100%

of our wool is either recycled or certified cruelty-free.

The wool we use in our clothes is either recycled or sourced from ethical farms that practise a holistic approach to managing their land and herds.

Our community & partners

Mighty oaks from little acorns grow

It only takes a tiny spark to turn a meaningful idea into an impactful pursuit. Today, we are a group of 300 people from over 20 different countries. Sharing our optimism and embodying our values is our job, but it is also a reflection of our true selves. We stand together on what’s important. Here are a few throwbacks to some of our achievements:

Who we are

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Sustainable Practices

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Design Philosophy

Discover

Fabrics

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